Brochure (AKA Static) web sites are a useful resource for the small to mid sized business whose product or service rarely changes. Many people think that these sites are a simple low-end tool but nothing could be further from the truth.

With good design and using elements of java, flash or DHTML for moving graphics or text etc, these sites can compete with the best. Because they are coded purely in HTML (Hyper Text Markup Language) they are quick to build and hence cheaper that other web site options.

The down side for brochure sites is that to make any changes one has to have knowledge of HTML or pay someone who has. However for companies such as builders whose business services don’t change. This is the ideal tool for marketing and gaining a bigger slice of the market without the need to change anything.

Also, where finances are tight, a brochure site can be used to ‘storefront’ a sample of their product or service and ‘fish’ to have people contact them for more information. Later when finances loosen up a little, this can be converted to an active web site to allow the owner to add products or services via a simple form interface, in effect having the web site grow with the company.

A picture paints a thousand words, very true. Most of our brochure sites have slideshows of products. This enables them to showcase many products without the cost of extra pages for each one. With eye catching transitions and controls for the images, slideshows are an ideal way of getting your message across with minimum effort.

Another eye catching element is a scrolling text box. These can be vertical or horizontal, scrolling your sales message on screen continuously.

Couple these with small flash additions and a static web site can still compete, enabling you to get the very most out of your web site budget.