In 2007 for the first time ever, advertising revenue on the World Wide Web exceeded that of Television. The reason for this is simple, over 80% of potential new clients for any product or service turn to their web browsers first to research any new purchase. Businesses in the know foresaw this years ago and have been cashing in ever since.

Sadly, as in all things, there are good and bad web site design companies. It is important to be aware that a potential client that comes to your web site will view your company based what they see, and as such, if you have a poor design, shoddy web site or a site that is difficult to navigate that will be their impression of your business. The old saying you never get a second chance at a first impression has never been truer.

Another very important thing to keep in mind is the amount of web sites that exist. There are over 500 billion web sites on the WWW according to Reuters and Google has records of over 1.3 billion of those. It is utterly pointless having a web site that no-one can find. Optimising a web site for search engines (SEO) is imperative for any serious business. This is a very specialized skill which a great number of web site design companies simply don’t have, resulting in very little or no optimization at all.

As to the cost of a web site, people frequently comment that it is just another expense. However, immediate gains can be made by reducing the cost of advertising by pointing people to your web site from a reduced ad size. No printed advert can possibly contain the information your site can, add to this the fact that once you have your web site, apart from a tiny yearly expense it is yours forever!

There is also an immediate raising of your company profile by using personalized email addresses as in john@gr8hosts.com. When recently we were looking for a finance related product, we immediately discounted the ones with hotmail or yahoo email accounts. Why would I trust financial advice from someone who doesn’t take his own company seriously enough to have a business email address?

We have many success stories of our clients breaking even on the cost of their web site investment in a very short time (some in under 2 months!); thereafter of course the breakeven becomes a profit situation.

Don’t get left behind, there is a massive potential client base out there, and they are actively looking for your product or service. If you aren’t there to find, then someone else WILL get the business.

Feel free to contact us for advice (no obligation) on how to get the most from your promotional revenue.